Alpis & Addingwell: The server-side strategy to reduce advertising spend

In a context where browsers are continuously tightening tracking restrictions and third-party cookies are gradually disappearing, companies must quickly adapt to maintain an effective marketing strategy. For Alpis, a translation and interpretation agency, this challenge was met with the help of Addingwell, a trusted partner for deploying server-side tracking.

The challenge: Maintaining tracking accuracy in the face of disappearing cookies

With the evolution of browsers, particularly the end of cookies on Safari, Alpis found itself facing a loss of visibility into the online behavior of its clients. This situation not only threatened the effectiveness of their advertising campaigns but also the company's ability to make informed decisions based on accurate data.

The solution: Adopting server-side tracking with Addingwell

To address these challenges, Alpis chose to integrate Addingwell's server-side solution. This transition allowed the company to regain control over its data tracking and optimize its marketing performance.

"The integration of Addingwell allowed us to reduce our advertising spend by 20% thanks to more accurate KPIs. We also centralized the monitoring of our tags, detecting and correcting anomalies with remarkable ease."

The benefits were quick to manifest:

• Reduction in advertising spend: With more accurate KPIs, Alpis was able to adjust its campaigns in real-time, resulting in a 20% reduction in advertising expenses. This optimization allowed them to invest more efficiently in the most effective channels.
• Centralization and monitoring of tags: The integration of Addingwell enabled Alpis to centralize the tracking of all its tags. By quickly detecting and rectifying anomalies, the company improved the quality of its data and ensured that every customer interaction was properly tracked.
• High-quality french-speaking support: Addingwell's support didn't stop at the technical setup. Their available and responsive French-speaking support team greatly facilitated the adoption and use of the platform by Alpis's teams.

Claude Perrin emphasizes:
"Addingwell's french-speaking support is of high quality, making the adoption and use of their platform much easier. Addingwell offers high-quality, simple, and effective server-side tracking!"

Through the integration of Addingwell's server-side tracking, Alpis not only optimized its marketing performance and reduced costs but also prepared itself for a digital future where data control is more crucial than ever.

Want to learn more?

Discover how other companies have transformed their marketing strategy with Addingwell. Visit our dedicated testimonials page to learn more about the tangible benefits our solution brings to our clients.

Your transition to server-side with Addingwell

Are you also looking to optimize your tracking strategy and prepare your business for a post-cookie world? Book your free demo today and find out how Addingwell can help you navigate confidently in this constantly changing environment.