Tracking conversions is essential but increasingly difficult due to cookie restrictions and ad blockers. Facebook's Conversion API (CAPI) offers a Server-Side alternative for accurate tracking.

Discover how Server-Side tracking revolutionizes your digital marketing strategy. Tackle third-party cookie restrictions with this emerging technology. Transform your advertising campaigns and optimize your marketing performance today !

Explore the new EU-US agreement on data protection and its impact on GDPR and tech giants like Meta and Google. Addingwell sheds light on the implications of this breakthrough, including the importance of Server-Side tracking for securing your data.

Discover how Adblockers impact not only advertisements but also premium content and web analytics. Learn how 'La Revue du Praticien' has strengthened the protection of its exclusive content and enhanced site performance through an innovative Server-Side strategy.

Discover how Safari 16.4 impacts server-side tracking and how to adapt to succeed in your digital marketing strategies with Addingwell.