Discover Ad's up Consulting: New certified partner Addingwell
Addingwell places great importance on its network of certified partners, essential for offering cutting-edge solutions in the field of digital marketing. Today, we are delighted to highlight our partnership with Ad's up Consulting, a recognized leader in the digital marketing sector. This alliance allows us to continue providing innovative solutions and enriching our offerings through partners who share our vision of success.
Introduction to Ad's up Consulting
Could you briefly introduce Ad’s up Consulting? What is your mission and what types of services do you offer your clients?
Ad's up Consulting, a subsidiary of the European Digital Group, is a digital performance consulting firm specializing in paid media (SEA, Social Ads, Programmatic Display). It relies on its SEO entity Clustaar, Ad Management Consultancy ÇABOOST, and Data Cloud Optimize Matter.
Since 2012, Ad’s up Consulting has leveraged the expertise of over 150 experts to help advertisers achieve their growth goals in the digital ecosystem, combining technological innovations, performance, top-tier expertise, and highly specialized teams.
Today, Ad's up Consulting supports more than 400 clients in France and internationally with their acquisition challenges and has been recognized for the 7th consecutive year in the Echos' 2023 Growth Champions in Media and Communication ranking.
Discovery of Addingwell
How did Addingwell come into your path? What prompted you to explore our Server-Side Tracking solution?
Addingwell has been a long-standing partner of Ad’s up Consulting. The results of implementing Addingwell’s solution on several client accounts were conclusive, sparking significant interest in this innovative solution.
Deployment of Addingwell
How was your initial Addingwell training experience? What did you like about Addingwell approach?
The deployment and initial training process with Addingwell was smooth and efficient. Regular interactions with the sales team, as well as the CEO himself, allowed us to fully grasp the features and benefits of the solution. The comprehensive documentation available on the site facilitated our initial setup, while the intuitive platform made configuration quick and accessible. We also received responsive support whenever we needed assistance with the setup.
The importance of Server-Side Tracking
In your opinion, what is the importance of Server-Side Tracking in the current digital ecosystem? How does this change the game for your clients?
In today's digital landscape, Server-Side Tracking has become an essential pillar for our clients. Its benefits are numerous: extending cookie lifespan for better understanding of the customer journey, bypassing ad blockers for increased data collection, enhanced control over data transmission to partners, and improved website performance through optimized loading.
Return on investment
Could you share a success story or a case where the implementation of Server-Side Tracking via Addingwell generated a significant ROI for one of your clients? What were the challenges, and how were they overcome?
The integration of Server-Side Tracking via Addingwell has enabled several of our clients to achieve significant returns on investment. A notable example is Würth Modyf and the implementation of CAPI, where the solution led to a notable increase in conversions and a better understanding of user behaviors. The challenges encountered were addressed through close collaboration with the Addingwell team, and the results far exceeded initial expectations.
Become a certified Addingwell partner
Are you a freelancer or agency head aspiring to push the limits of digital acquisition? Join our network of certified partners. Addingwell offers you cutting-edge technology to refine your clients' digital strategies, along with a partnership enriched by knowledge sharing and mutual growth.
