Discover Moon Moon: New certified partner Addingwell
We are pleased to announce that Moon Moon is joining our network of certified partners. At Addingwell, we believe in the importance of collaborating with industry experts to provide the best solutions for our clients. This new partnership allows us to continue innovating and excelling in the digital field.
Introduction to Moon Moon
Could you briefly introduce Moon Moon? What is your mission and what types of services do you offer to your clients?
Moon Moon is an agency specializing in e-commerce, and we are a certified Shopify Partner. For over 4 years, we have had the privilege of supporting more than 150 Shopify clients, such as Dijo, Pimpant, Duralex, and Saeve. From migrating data from an old CMS to developing custom applications on Shopify, including UI/UX design and custom theme development, we strive to provide the most comprehensive support possible for our clients' digital success.
Discovery of Addingwell
How did Addingwell come into your path? What prompted you to explore our Server-Side Tracking solution?
We used to activate the standard tracking systems offered by sales channels on Shopify. However, with legal developments regarding GDPR, as well as changes made by various browsers and adblockers, it became essential for us to delve deeper into the subject and improve our skills. Addingwell quickly emerged as the go-to solution for server-side management. We promptly activated server-side tracking on our own site to understand the intricacies of Addingwell and offer this evolution to our clients.
Deployment of Addingwell
How was your initial Addingwell training experience? What did you like about Addingwell's approach?
The server-side deployment started on our own site, built on Shopify, which allowed us to test in real conditions for the client sites we create and support. Thanks to a "Sandbox" account, we were able to test the server-side tracking with the assistance of the Addingwell teams. We greatly appreciated this approach, as it allowed us to test on our own and then debug and challenge our findings with the Addingwell teams. We work in continuous collaboration with the Addingwell teams to ensure we have their insights on complex implementation topics and to challenge our tracking solutions.
The importance of Server-Side Tracking
In your opinion, what is the importance of Server-Side in the current digital ecosystem? How does this change the game for your clients?
Data quality! Many clients complain about a decrease in tracking results, and for good reason. Between consent issues, adblockers, and the changes made by various browsers regarding cookies, standard tracking is on the verge of becoming obsolete. Additionally, there's the impact of tracking quality on site speed. Investing in server-side tracking allows for uniform data qualification and reduces tracking to a single, clean request, without cluttering the site's code with numerous specific tracking tags.
Return on investment
Can you share a success story or a case where the implementation of server-side tracking via Addingwell generated a significant ROI for one of your clients? What were the challenges, and how were they overcome?
We do not yet handle the implementation of advertising campaigns for our various clients. However, we are the ideal partner for e-commerce businesses or ad agencies in setting up a clean and efficient tracking system. By obtaining more qualified data through a standardized model across different platforms and reducing web page loading times, we guarantee a clean and replicable system. This ensures that your various campaigns are based on real data, minimizing the loss of information.
Become a certified Addingwell partner
Are you a freelancer or agency leader aspiring to push the boundaries of digital acquisition? Join our network of certified partners. Addingwell offers you not only cutting-edge technology to refine your clients' digital strategies, but also a partnership enriched by knowledge sharing and mutual growth.
