MeasureCamp Amsterdam: Recap of a day of analytics and digital marketing
![MeasureCamp Amsterdam: Recap of a day of analytics and digital marketing](/content/images/size/w960/2024/04/MeasureCamp-Bologna.jpg)
On Friday, April 20, 2024, Amsterdam became the epicenter of digital analytics and marketing innovation as it welcomed MeasureCamp. The Addingwell team was present, along with a dynamic community of experts in the fields of analytics and digital marketing, creating an opportunity for knowledge-sharing and networking. Let's dive into the highlights of this day.
Addingwell's insight
In a flagship session, our expert Emmanuel shared the most common pitfalls of Server-Side Tracking, focusing on common challenges and varied strategies for successful implementations. This deep dive highlighted the complexities of the martech ecosystem, offering attendees a glimpse into the seamless integration of specialized tools.
Interested in finding out how Addingwell's server-side solutions can improve your business? Please contact us for a free demonstration with our experienced professionals.
Key topics
This MeasureCamp Amsterdam day featured a wide range of topics and lively discussions from digital marketing and analytics:
- Server-Side focus: Hosting options and common pitfalls
- Tagging technology: In-depth exploration of consent and privacy signals in Google marketing products (GA4, Ads, Floodlights)
- Advanced analytics and team management: AI & team culture
- Data and performance measurement: Attribution, Server-Side, GA4, and more
- Consumer data: Zero-party data and personalization strategies
On this special day, the Addingwell team also gave away the Millennium Falcon and the Mandalorian helmet in Lego! A real treat for Star Wars fans!
Dive into Server-Side Tracking with Addingwell
If you're intrigued by the possibilities of Server-Side Tracking, Addingwell invites you to discover its potential. Our free sandbox offers a straightforward way to explore, experiment, and initiate your journey into Server-Side Tracking, setting the stage for advancements in your digital strategies.