MeasureCamp Malmö: Immersion into the world of analytics and digital marketing

MeasureCamp Malmö: Immersion into the world of analytics and digital marketing

On Saturday, January 20th, the Addingwell team participated in MeasureCamp Malmö, an essential gathering for the data and analytics professional community. This event provided opportunities for enriching exchanges, learning, and networking around the latest trends in digital analytics and marketing. Here's a recap of this memorable day.

Session hosted by Addingwell

On-site, our expert Emmanuel led a session on Server-Side Tagging Hosting. It was an opportunity to understand the pitfalls and most common options when it comes to Server-Side Tagging Hosting. These discussions offered valuable insights into navigating the martech world, choosing between specialized tools or comprehensive platforms, and how marketers can thrive in this landscape.

Overview of topics discussed

MeasureCamp Malmö covered a variety of relevant topics, reflecting current and future trends in marketing and digital analytics:

  • Server-Side Tagging
  • Tagging setup (Ga4, GTM, etc.)
  • Privacy, Compliance, and Web Analytics
Explore Server-Side with Addingwell

Interested in Server-Side or curious about how our solutions can empower your business? Contact us to schedule a free demonstration with our experts!

For those eager to explore Server-Side, our free sandbox is available for testing, exploring, and embarking on your journey into the innovative world of Server-Side Tracking with Addingwell.