The disappearance of third-party cookies, driven by privacy concerns, paves the way for Server-Side tracking. Offering greater control and efficiency, Server-Side is touted as the future of online tracking.

LinkedIn joins the list of CAPI tags, following META, TikTok, Snap.. LinkedIn unveils CAPI, offering marketers accurate and reliable tracking. Test it for free with Addingwell !

Tracking conversions is essential but increasingly difficult due to cookie restrictions and ad blockers. Facebook's Conversion API (CAPI) offers a Server-Side alternative for accurate tracking.

Discover how Server-Side tracking revolutionizes your digital marketing strategy. Tackle third-party cookie restrictions with this emerging technology. Transform your advertising campaigns and optimize your marketing performance today !

Explore the new EU-US agreement on data protection and its impact on GDPR and tech giants like Meta and Google. Addingwell sheds light on the implications of this breakthrough, including the importance of Server-Side tracking for securing your data.